There’s a new serif in town! You know what I’m talking about. FONTS. Lots of fonts! There are so many good ones to choose from today. (There are also a ton of horrible ones.) You may have a way with words, but if you have a poor sense of design you can actually turn people off from what you have to say.

Fonts are a very important component of your writing pieces; whether it is a website, ad, whitepaper, or a book. This applies both online or offline. The proper font can really impact and transform your words. Crappy font has quite the opposite effect; it can completely deter your audience.

I’ve been feeling rather poetic lately! To truly drive this point home, I present to you a simple poem.

Font Is a Four-Letter Word

You chose bad fonts, oh how it haunts your thoughts deep in the night.
Your hands are red with Comic Sans and now your heart’s contrite.

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That Brush Script is horrific, no it doesn’t look artistic.
If I were you I’d get checked out, you’re borderline sadistic.

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When in doubt it’s always safe to stick with something classic.
Instead you picked Papyrus and your work looks quite Jurassic.

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Why did you think that Jokerman was good to use at all?
You’re either blind or lost your mind, it’s a really hard call.

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You wanted cute and frilly, so you went with Curlz MT?
For Pete’s sake, stop this nonsense or you’ll cause a killing spree!

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Lobster used to be real cool, but now it’s overused.
Even fonts that start out nice are easily abused.

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Just leave it to designers when it comes to choosing type.
Unless they’re poor at what they do, you’ll have no room to gripe.

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Designers: teach your clients; don’t just give them what they want.
It all looks so much better when you’ve used the perfect font.