There are many new and exciting words that come about within the digital marketing space. Pogo sticking, the fly wheel and moving the needle all come to mind. Some come and go and some have lasting power. Let’s go over a few that I feel like any self-respecting digital marketer should be in the know about.
A/B testing – To test two pieces of content against one another by changing only one variable
Above the Fold – Any content that can be viewed on a web page that does not require any scrolling to view
Alphabet – Google’s parent company founded in 2015
Ad Blocking – Using software to disable ads that show on webpages
Anchor Text – The text that is hyperlinked and leads to a different piece of content
B2B – Business to Business interactions
B2C – Business to consumer interactions
Banner ad – Website ad visual that is typically a rectangular image to get traffic to the advertiser’s site
Branding – Your voice, tone, content, image or message that purveys your business
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos
Brick and Mortar – A physical business location
Content – Any writing or image
CRO – (Conversion Rate Optimization) making changes to your website, advertisements or content to increase goal conversion
Device Targeting – Meaningfully creating content for and publishing for a specific device i.e. an iPhone, Android, iPad, desktop computer etc.
Drip Marketing – Providing content for your potential customers throughout the stages of your sales funnel
Earned Media – Any promotion of your brand or content that was freely given without payment or reciprocity
Freshness – How often you are adding new content to your site
Form Fill – A user’s information that is required to access gated content, a resource or contact information
Funnel – The sales or marketing journey set in place to take someone from first discovering your product/service/brand to becoming a return customer or advocate
Gated content – Any content that cannot be openly accessed and needs the user to enter information to access
Google URL Builder – Google’s tool for creating tagged URLs for easy tracking in Google analytics
Guest post (blog) – a post or blog written by an author from another blog, typically used for a promotion of a service or product
Hashtag – Never acceptable to use on Facebook (See – the rules of hash tagging)
Heat Mapping – Often used for CRO purposes, heat mapping uses software to track your mouse movement across a web page to see which parts of your page are being scrolled over and clicked
Inbound Marketing – A process of leading your customers through a marketing funnel with content and information to allow them to come to you for the answer to their needs (Download our guide)
Landing Page – A page on your website that is devoted to converting a goal (lead to a client, a sale notice, a resource download)
Lightbox – A pop up box that appears off a clickable piece of content in order for you to see a new piece of content and not leave the original page
Marketing Automation – Using a process or system that automatically feeds your perspective clients informational content to lead them through your funnel
Micro content – Easily digestible content, example would be an image with short copy
Native Advertisements – Ad placement on a website made to look like content with a similar tone and look of the website it resides upon (read more)
Outreach – Seeking out media in which to connect with or engage in a content idea, promotion or service
Owned Media – Any means controlled by the publisher to promote content or a service i.e. a blog, website or social media profile
Paid Promotion – A promotional effort used to increase your audience of a product or service, can be through promotional platforms (Outbrain, StumbleUpon, Taboola) or through social media
Penguin – A Google algorithm update initially launched in April, 2012. Known as the “Webspam update”, this algorithm change focused on unsavory SEO tactics including backlink and keyword tactics
Query – Words or phrases searched within a search engine
Robots.txt – A text file that you include on your website’s server that tells search engine whether to include that specific page or set of pages within the search results
ROI – Return on Investment – the payoff on any output used. Typically refers to funds used to create, manage or promote
Responsive (website) – A website that allow automatic reorientation of its content to fit on any size screen or device
Retargeting – Through the use of a cookie, the ability to serve ads based on a visitors activity
SERP – Search Engine Results Page
SlideShare – Previously purchased by LinkedIn, a presentation hosting platform that enables you to post and share slideshows and pdfs
Target Audience – A group of people that have been intentionally selected to market towards
UGC – User Generated Content – content created by a sites audience member or product users
Viral – Any content that spreads quickly and organically through sharing and unpaid media
Webinar – An online presentation available through a website or live presentation platform
Now that you have all the ammo needed to win that next game of dial in meeting bingo, make sure you are using all these words to say what you really mean and mean exactly what you are saying around the brainstorming round table. And if you have any questions about a funny buzzword or internet lingo that you want to ask us about, feel free to give us a shout.
Happy Marketing.